Acceptable Use Policy

Prebit Engage sends bulk marketing messages on behalf of every merchant on the platform, over shared infrastructure (email sending domains, WhatsApp Tech Provider standing with Meta, SMS/RCS aggregator relationships). One merchant's misuse can degrade deliverability and provider standing for every other merchant. This policy exists to prevent that, and is enforced as a condition of the Terms of Service.

1. You must not use Prebit Engage to:

  • Send marketing messages (WhatsApp, email, SMS, RCS) to any recipient without valid, current consent for that specific channel
  • Purchase, rent, scrape, or otherwise acquire contact lists you don't have direct consent for
  • Send content that is illegal, fraudulent, deceptive, or infringing under Indian law
  • Impersonate another person or business, or send phishing/malware content
  • Send messages that violate Meta's WhatsApp Business Messaging Policy — see the WhatsApp Business Messaging Policy — or any other channel provider's (email/SMS carrier) acceptable-use terms
  • Attempt to circumvent consent checks, rate limits, or wallet/billing controls built into the platform
  • Use the Service to send unsolicited bulk messages that would reasonably be classified as spam
  • Attempt to access another organization's data, credentials, or account
  • Reverse-engineer, resell, or white-label the Service without a separate written agreement

2. Consent standard

"Valid consent" means the recipient affirmatively opted in to receive marketing messages on that specific channel from your business — not merely being a past customer, and not consent collected for a different channel or a different business. You are responsible for the legal sufficiency of your consent records; Prebit Engage enforces consent technically at send time based on the records you maintain.

3. Enforcement

Violations may result in, at our discretion and proportionate to severity:

  1. A warning and requirement to remediate (e.g. clean a list, fix a template)
  2. Temporary suspension of sending on the affected channel
  3. Full account suspension or termination
  4. Reporting to the relevant channel provider (Meta, email/SMS carriers) where required by their own policies

We may take immediate action without prior warning where required to protect platform-wide deliverability or comply with a channel provider's own enforcement action (e.g. a WhatsApp template or number getting flagged by Meta).

4. Reporting abuse

If you believe another merchant is misusing the Service, contact [email protected].

5. Relationship to other policies

This policy works alongside the Terms of Service, the WhatsApp Business Messaging Policy, and the Privacy Policy.